Business: Business Development
with a Triple Bottom Line
Goal:
In this activity, students will engage in a hands-on project to identify a specific need within their local community and devise a socially responsible business that addresses that need.
Key concepts:
Ethics and social responsibility in business, how needs and wants create opportunities for business, forms of business ownership, business development.
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Timing:
70- 180 minutes
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Curriculum links: (Grades 9-11)
Building the Entrepreneurial Mindset, Launching and Leading a Business, Entrepreneurship.
Business: Marketing your Socially Responsible Business
Goal:
Students will explore ethics and social responsibility in business and consider the role and importance of marketing in business.​
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Key concepts:
Learning outcomes provide a framework for students to develop knowledge, critical thinking skills and effective communication related to marketing in business.
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Timing:
Document based lesson: 60 minutes
Co-design lesson: 180 minutes
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Curriculum links: (Grades 9-11)
Building the Entrepreneurial Mindset, Launching and Leading a Business, Entrepreneurship, Marketing.
Business Lesson:
Business Model Basics
Goal:
Students will explore and compare different types of business ownership (sole proprietorship, partnership, corporation, non-profit/charity and co-operative).​
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Key concepts:
Learners will evaluate the advantages and disadvantages of each form of business ownership to better understand how ownership structure affects business operations and decision-making.
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Timing:
60 minutes
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Curriculum links: (Grades 9-11)
Building the Entrepreneurial Mindset, Launching and Leading a Business, Entrepreneurship, Marketing.